Designer Shoe Warehouse, Inc. (DSW) Essays - DSW, Inc., DSW

Designer Shoe Warehouse, Inc. (DSW) Essays - DSW, Inc., DSW Company Overview A look into the background of Designer Shoe Warehouse Page 3 Target Audience Who are we targeting with this campaign? Page 11 Strategy Statement How are we going to speak to the target audience? Page 13 Designer Shoe Warehouse Kaitlyn Reeves IMC 615: Creative Strategy 2. 2 Table of Contents Company Overview.............................................................................................. 3 SWOT Analysis.................................................................................................... 7 Target Audience.................................................................................................. 11 Strategy Statement..............................................................................................13 Creative Brief (Print).......................................................................................... 14 Print Executions................................................................................................. 15 Creative Brief (Other)......................................................................................... 21 TV, Radio, & Internet Executions....................................................................... 22 Creative Brief (Non-traditional).......................... ................................................. 25 Non-traditional Executions................................................................................. 26 Digital Components............................................................................................ 30 References......................................................................................................... 35 3. 3 Company Overview Designer Shoe Warehouse, Inc. (DSW) is a national retailer of brand name and designer footwear and accessories for men, women, and children. Currently, DSW has 366 stores throughout 41 states, the District of Columbia, and Puerto Rico. Their core mission focuses on variety, price, and ease of shopping, specifically: To create a distinctive shopping experience that satisfies both the rational and emotional shopping needs of our DSW customers by offering them a vast, exciting assortment of in-season styles combined with the convenience and value they desire. (Investor Information, n.d.) Founded in 1969, under the name of Shonac Corporation, a joint venture between two families, the Schottensteins and the Nachts, the companys initial purpose was to manage the shoe departments in other retail stores, which it did for more than 20 years (DSW, Inc., n.d.). It wasnt until 1991 that the first store was opened under the DSW name. The first store was located in Dublin, O hio, just outside of Columbus, and soon expanded into the Midwest and Northeast (DSW, Inc., n.d.). A typical DSW store averages 22,000 square feet and boasts nearly 24,000 pairs of shoes (Investor Information, n.d.). What made DSW stand out from other discount warehouse shoe retailers was the product offering: rather than mass-marketed shoe brands, DSW offered designer-brand shoes at a discount (DSW, Inc., n.d.). 4. 4 DSW employs several forms of media in order to communicate with its consumers. Besides traditional print and television advertisements, DSW has a strong presence in social media. DSW operates its Facebook page, where its members, who are affectionately termed Shoe Lovers, can discuss all things shoes, receive style updates, and even participate in contests to win free shoes. DSWs Twitter profile mirrors that of its Facebook counterpart, also offering style tips and the chance to win free shoes every Friday. E-commerce is an area in which the company excels. In August 2011, DSW began offering childrens shoes, which are exclusively available for purchase online. In addition to childrens shoes, DSW.com also offers customers a wider array of styles and sizes of footwear (SWOT Analysis, 2012, p. 7). Although DSW.com is already optimized for use on mobile devices, the company plans to launch its own mobile app in 2013 (Joe, 2012). A major marketing success for the company and its con sumers is the DSW Rewards program. DSW Rewards is a free loyalty program that allows members to earn points on every purchase, and once a certain number of points is reached, the customer receives a $10 rewards certificate in the mail. Currently the only way to receive certificates is via mail, so this could be something DSW can improve on. Rewards members also receive other perks, such as double points events, birthday certificates, and free shipping. The program has over 20 million members and DSW Rewards members account for 90% of transactions, therefore providing information on almost all of its customers. 5. 5 Speaking of customers, DSW segments its target audience by behavior, rather than demographics, allowing DSW to personalize its marketing communications. By breaking its customers into behavior groups, DSW is able to better decide what types of promotions and deals it sends, as well as the way it send those promotions. Kelly Cook, Senior Vice President of marketing for DSW, breaks consumers into ten categories: multi-category, loves the classics, fashion- focused, classic deal-seekers, fashion on a budget, man of the house, online shoppers, shopping bag fillers, return trippers, and shoe fanatics. For example, a woman from the multi-category group prefers not only shoes, but scarves and other accessories as well, so she would be sent promotions pertaining to all types of products. On the

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Essay Example | Topics and Well Written Essays - 1500 words - 41

Essay Example The rate at which Digital networks is transforming workplace is incredible. The networked business entities have created a virtual business environment where by employees can now work from home. Work groups are distributed around the entire globe in almost all the fields of works. Their convergence is achieved through hosting meetings over the internet through videos and audios, regardless of their location (Davenport, 2005 p.56). The advancement of these efforts has enabled them to share thoughts, goals and common interests of their respective fields of professions. This virtual environment has proven to be a positive impact to businesses since it enhances flexibility of work and duties. Organizations must shun the old and outdated models which they usually engaged in. The tendency of employees converging at the central place of work is boring since a few numbers of employees can keep up with that model today (Regan & Oconnor, 2002 p.8). Proper organization structure, resource management and staffing are the key strategies for the success of any business of the company need to be motivated to make them enjoy their duties which enhances productivity of the organization. Adoption of Information Communication Technology in businesses fosters overwhelming business relationships. The relationship among the customers, the employee and the business shareholders have to be strong. The time factor at which the customer receives his /her services is also paramount since if acts as a motivation factor to attract more customers. A good technological system ensures all these necessities are taken into account (Regan & Oconnor, 2002 p.12). In a networked business setup, workers can access all the information they need from the powerful PCs of the company. The presence of Wide web’s opens up the enterprises to the world thus creating more opportunities on their services. Business inventions are also important aspects for its

Smart classroom Essay Example | Topics and Well Written Essays - 250 words

Smart classroom - Essay Example Therefore, this paper aims to take a critical view of the use of smart classrooms, and its effect on the teaching/learning process, highlighting both its challenges, and the possible means to address these. In order to provide a more coherent discussion of the topic of smart classrooms, the study has a six structure, aimed to fostering better understanding of the topic. Therefore, the first part analyses the issue of smart classrooms from the teachers’ perspective, while looking into the benefits brought about by smart classrooms, especially by augmenting collaboration between students throughout the process of learning. The second part of the paper analyses the composing elements of smart classrooms. Furthermore, the possible challenges that are likely to occur while trying to implement smart classrooms are discussed under the final part of the present paper. Before entering deeper into the field of modern education, and the issue of whether smart classrooms have changed the understanding of traditional education, we will first proceed with explaining what smart classrooms actually are. According to Huang, Hu, Yang and Xiao (2012) smart classrooms are a sort of advanced technology which is designed to improve the learning experience and the classroom environment, enhancing both the learning and the teaching process simultaneously, by means of the newly introduced learning technology. This technology, as further explained by Huang, Hu, Yang and Xiao (2012), consists of PCs, various programmes, materials, innovative listening gadgets, and audio-visual devices or networks. Following the same direction, other researchers (e.g. Di, Gang and Juhong, 2008) point to the importance that the newly introduced technology acquire, to such an extent that they have turned into a vital device; a tool that plays an effective role in transferring and exch anging information within the IT governed environment. An important aspect that is

Ethical Decision Reflection Essay Example for Free

Ethical Decision Reflection Essay To let go of someone you dearly love is very painful to do. The pains cause by ending relationship is very unbearable. Some people may find their world tear apart when they realize that their relationship with their partner is not going well. I have had this relationship in the past that truly marks in my heart and in my mind. I do love this person very much despite of his weaknesses and flaws but many people around us do not like the idea of being us together. At first, I try not to give ear to their comments and opinions because of my love for my partner. But in a long run, I decide to call it quits because I find out that my partner is having an affair with other man; take note, it’s a â€Å"man. † It truly hurts me a lot because he exchanges me to a man! It is a big slap my on face. That is the first factor I consider when I break up with him. He is not trustworthy and faithful. I just strongly believe that a woman is meant to be with a man and a man is meant to be with a woman. Though I live in a liberated world but I cannot just take and stand with this kind of idea that is having an affair with same sex. When I break up with him, I feel so much freedom that I never been experiencing when we are still together. I don’t know why I feel that way, but that is how I really feel. I feel like a bird being imprison in a cage for a long time and has the chance to be released. When my friends especially my parents learn about it, they are very happy and relieve. They don’t just like my partner because they can smell something fishy on him. After the break, I feel such joy in my heart and feel more beautiful inside.

Scarletletter Symbolism :: essays research papers

The Scarlet Letter, by Nathaniel Hawthorne uses many things for symbolism and in my opinion the most symbolic were the scaffold scenes. There are a total of three scaffold scenes and each has its own purpose and meaning. Without the scaffold scenes this book would basically leave you clueless to what was really going on because the scaffold scenes really tell you what is going on and why.   Ã‚  Ã‚  Ã‚  Ã‚  The first scaffold scene is basically an introduction to the whole book. You learn who all the main charters are and most of all Hester and her terrible crime she committed. This is the first time everyone sees Hester with the letter “A'; on her bosom. Hester is a very brave woman for standing up on that scaffold in front of everyone in the town to gawk at and for admitting that she had committed adultery. Also, it takes a very courageous person to stick up for what they believe in like she did by not telling who she had committed the crime with. The whole story builds you up to this point of finding out who Hester committed adultery with. By this point in the story you have some clue who the father of Pearl is but until you get to the second scaffold scene you don’t know for sure. At the second scaffold scene Dimesdale is on the scaffold and Hester and Pearl come up and join him. Dimesdale is wearing down by the burden of his sin he committed. He goes to the scaffold to confess to God and ask for some kind of forgiveness. Then a cloud forms the letter “A'; in the sky and everyone thinks this stands for angel because that’s how they view Dimesdale. Then when Dimesdale goes to leave he leaves his glove on the scaffold to symbolize he was there and that he should have been up there with Hester and his daughter in the first place. Then when you think everything is going to turn out okay and nothing bad is going to happen to Hester and Pearl, Dimesdale goes up on the scaffold. This worries Hester like it would anyone in her position. So Hester and Pearl join him again on the scaffold. Hester is wearing the Scarlet Letter like always and then Dimesdale shows his letter “A'; that he inscribed over his heart.

A Different History Essay

The only thing worse than watching your own culture disappear is to see your own grandchildren not knowing a single thing about their native culture. The speaker of the poem A Different History, by an Indian Poet named Sujata Bhatt, expresses her feelings towards the change of her culture after the British Colonization. In this poem, the speaker explains in a disappointed tone how the culture and language changed as the generations passed on. Using strong diction and repetitions in each stanza, she describes how the culture is changing and how the people are affected too. See more: My Writing Process Essay 1 At the very first stanza, Bhatt used poetic devices such as allusions and imagery to capture the scene of the first generation of India where the British Colonization hasn’t occurred. The feeling of freedom and peace can be captured in this stanza: Here the gods roam freely, disguised as snakes or monkeys; every tree is sacred At the first three lines, Bhatt explains how India is beautiful by using an allusion of the Greek God named Pan, the God of nature. She uses the allusion of God of Pan because she’s telling us that the current culture and the past culture are still linked together. And by that she means even the Indians doesn’t belief in the western gods (Pan), but she uses the allusion of Pan to state that India is beautiful because Pan is the God of nature. And also, she stated that India is a very peaceful and holy environment and even the trees are holy too, by using imagery of gods wandering around in the jungle and trees being â€Å"sacred†. 2 Also, during the first generation, Bhatt uses the repetition of the sentence â€Å"a sin† as her choice of words to emphasize how important that particular word is and how it affects the culture. She said that it is a sin because as the generation grows, more and more people would not appreciate books because technologies are part of our daily lives now. Not only that, she advises the reader ‘you’ to be gentle to a book, without disturbing Sarasvati, a Hindu goddess of knowledge, music, arts and science (allusion), and not ‘offending’ the tree, for it is sacred, because you make papers for the books from it: You must learn how to turn the pages gently 3 And then now, on the second stanza, the changes of culture slowly happen during the second generation (the children of the first generation). Bhatt mentioned ‘oppressor’s tongue’ which clearly shows that India already has people in control of them (the British Colonization has happen). She also uses the word ‘murder’ which is a very strong diction to say that people had killed during that time: †¦has not been the oppressor’s tongue? †¦truly meant to murder someone? 4 While going into the third generation (grandchildren of the first generation), Bhatt expressed in a curious tone that why would the people in the third generation will like the language of the winners’, which she stated as a strange language. She uses the word â€Å"conquerors† to show that the British men had won over their country. And also, we can picture that many had died in cruel ways during the British Colonization including their ancestors by her using strong in this last stanza such as â€Å"torture† and â€Å"soul had been cropped out†. This stanza showed that the culture had been changed and soon the later generations will forget about their original culture: the unborn grandchildren grow to love that strange language.

Theoretical Background of Lending System

There Is a meticulous proverb about the bank's lending -â€Å"If you owe the bank take problem. † To be frank, lending to the businesses, governments, and Individuals Is one of the most Important services banks and their closest competitors provide, and It Is the riskier. The principal reason banks and many competitor lenders are issued charter of incorporation by government is to make loans to their customers.Banks, thrift institutions, and other chartered lenders are expected to support their local immunities with an adequate supply of credit for all legitimate business and consumer financial needs and to price that credit reasonably in line with competitively determined market interest rate. Indeed, making loans to fund consumptions and Investment spending Is the principal economic function of banks and their closest competitors. How well a lender performs In fulfilling the lending function has a great deal to do with the economic health of Its region, because loan support the growth of new business and Jobs wealth the lender's trade territory.Despite all the benefits of lending for both the institutions that makes loan and for their customer, the lending process bears careful internal and external monitoring at all the times. When a bank or other lender gets into serious financial trouble, its problems usually spring from loans that have become unconvertible due to mismanagement, illegal manipulation, misguided landing policies or an unexpected economic downturn. No wonder, then, that when examiners appear at a bank or other regulated lending Institution they conduct a thorough review of its loan portfolio.Usually this Involves detailed analysis of the documents and collateral for the largest loan, a review of a sample of small loans, and an evaluation of loan polices to ensure their sound and prudent In order to protect the public funds. 1. 2 Background of National Credit & Commerce Bank Ltd (UNCLE) National Credit and Commerce bank Limited bears a unique history of its own. The organization started its Journey in the financial sector of the country as an investment company back in 1985.The aim of the company was to mobile resources from within and invest them n such way so as to develop country's Industrial and Trade Sector and playing a catalyst role In the formation of capital market as well. Its membership with the bourse helped the company to a great extent In this regard. The company operated up to 1992 with 16 branches and thereafter with the permission of the Central Bank converted In to a full-fledged scheduled private commercial bank In May 1993 with paid up capital TX. 39. 00 core to serve the nation from a broader platform.During providing sincere personalized service to its customers in a technology-based environment. The Bank has set up a new standard in financing in the Industrial, Trade and Foreign Exchange business. Its various deposit and credit products have also attracted the clients-both corporate and indi viduals who feel comfort in doing business with the Bank. The initial authorized capital of the Bank was TX. 75. 00 core and, paid-up capital TX. 19. 50, core at the time of conversion, which is now raised, to TX. 9. 00 cores. The present authorized capital is TX. 250. 00 core and paid up capital is TX. 60. 78 core. The sponsors of the new bank consisted of 26 (Twenty six) Members, who comprised the iris Board of Directors. The share price of the bank is currently being quoted at both Dacha and Chitchatting Bourse at an average price of TX. 320/- against per value of TX. 100/-. NC Bank based upon its commendable business performance for the year ended 2004, has meanwhile declared stock dividend at the rate of 30%.The Bank which started with 16 branches in 1993, has at present 41 (forty one) branches and 03 (three) Booths located in prime commercial areas of Dacha, Chitchatting, Sylphs, Fine, Chula, Josser and Ranging District Headquarters, out of which as many as 17 seventeen) are A uthorized Dealer Branches, fully equipped for dealing in direct foreign exchange businesses. 1. 3 Scope of the Report This report has been prepared through extensive discussion with my colleagues and with the clients.While preparing this report, I had a great opportunity to have an in depth knowledge of all the banking activities practiced by the NC Bank limited. It also helped me to acquire a first-hand perspective of a leading private bank in Bangladesh. This report covers overall areas of UNCLE. It can be grouped into the allowing sections: Origin and historical background of UNCLE. Theoretical description about the products and services, general banking activities and departments of the bank.Analysis of the performance of UNCLE through some ratios. 1. 4 Objectives of the Report Primary Objectives The primary objectives of the report are to orient the real life nature of the bank and to measure the Job satisfaction of the staffs of the NC Bank Ltd, Mailbags branch, Dacha. Seconda ry Objectives To measure the level of Job satisfaction of employees with respect to the company. To understand the components that trigger Job satisfaction of the staffs.To know the reasons behind the Job dissatisfaction of the employees from the findings. To Judge the level of Job satisfaction of employees on various parameters: Working Conditions Rewards and other benefits Relationship with employees of company Job Security 1. 5 Methodology This report is made based on my theoretical and practical knowledge and as project report. National Credit Bank Limited is one of the well-known private commercial bank in Bangladesh. Its public reporting system is appreciable. Data are well managed.This arrangement is logical that helps easy application of analytical tool. Two sources are used to collecting data. These are: Primary Source Secondary Source Primary Source: Face to face conversation with the bank officers and staffs Study of different files of different section of the bank. Un-o fficial discussion with bank official. Secondary Sources: Annual report of NC Bank limited (2009-2013). Website. Literature summery. 1. 6 Limitations of the Study 1. Data Insufficiency 3. Lack of Updated Information.

How to Write a Narrative Essay on Nuclear Corrosion

How to Write a Narrative Essay on Nuclear Corrosion Writing a narrative essay generally viewed as an easy task due to the fact that the subject to write about usually revolves around your personal experiences and things you feel strongly about. But when the subject matter to be covered talks about something you have never experienced or have to do some research to understand, then we all would have some difficulties with writing a narrative essay. In order to tackle these difficulties, this article will serve as a guideline detailing some important tips on writing a narrative essay on any and every topic one can come across. 1. Choose a topic you can make a story out of: Although writing about an abstract issue is not similar to writing about personal experiences, but with some research you can learn about different facets of a topic such as nuclear corrosion. This knowledge will definitely provide you with enough data for an interesting story or narrative. For example, choosing a topic such as the Environmental Effects of Nuclear Material Corrosion would give you the chance to tell survivalist stories on places like Fukushima and Chernobyl which were devastated by nuclear disasters. 2. Choose a story with a manageable plot: When narrating your story, it is very important for you to always take into consideration the guidelines of your assignments. When a certain amount of words to be written are part of the guidelines then sticking to that quota is recommended. The best way to keep to your provided word count is by staying on topic and eliminating any rambling thoughts from your narrative. If talking about nuclear corrosion, you can tell a short story using a real nuclear accident situation and then stick to outlining the economic and environmental impact of your chosen case study. 3. Now, structure your essay: The next step to getting you started with your essay is developing a working structure which will get you through the actual essay writing period. A good structural guideline for a narrative essay must outline the plot of your story, ensure you stay on topic and consistent with the facts you integrate into your negotiation. Doing this will ensure you stick to limits and remember the major factors or ingredients you intend to use in cooking up your story. 4. Use Vivid Details: Developing an interesting narrative depends on how well you write and not the subject matter to be discussed. And the fact still remains that good writing has the ability to spice up boring stories. Therefore when narrating your essay tries to make use of vivid details designed to capture the heart of your audience. So here are four important tips on writing a narrative essay on nuclear corrosion and any other obscure topic you may be saddled with. Students can also take advantage of the supporting articles covering nuclear corrosion such as: 10 facts for a narrative essay on nuclear corrosion and 20 topics for a narrative essay on nuclear corrosion.

Aerobic vs. Anaerobic Processes

Aerobic vs. Anaerobic Processes All living things need a continuous supply of energy to keep their cells functioning normally and to stay healthy. Some organisms, called autotrophs, can produce their own energy using sunlight or other energy sources through processes such as ​photosynthesis. Others, like humans, need to eat food in order to produce energy. However, that is not the type of energy cells use to function. Instead, they use a molecule called adenosine triphosphate (ATP) to keep themselves going. The cells, therefore, must have a way to take the chemical energy stored in food and transform it into the ATP they need to function. The process cells undergo to make this change is called cellular respiration. Two Types of Cellular Processes Cellular respiration can be aerobic (meaning with oxygen) or anaerobic (without oxygen). Which route the cells take to create the ATP depends solely on whether or not there is enough oxygen present to undergo aerobic respiration. If there is not enough oxygen present for aerobic respiration, then some organisms will resort to using anaerobic respiration or other anaerobic processes such as fermentation. Aerobic Respiration In order to maximize the amount of ATP made in the process of cellular respiration, oxygen must be present. As eukaryotic species evolved over time, they became more complex with more organs and body parts. It became necessary for cells to be able to create as much ATP as possible to keep these new adaptations running properly. Early Earths atmosphere had very little oxygen. It wasnt until after autotrophs became abundant and released large amounts of oxygen as a byproduct of photosynthesis that aerobic respiration could evolve. The oxygen allowed each cell to produce many times more ATP than their ancient ancestors that relied on anaerobic respiration. This process happens in the cell organelle called the mitochondria. Anaerobic Processes More primitive are  the processes that many organisms undergo when not enough oxygen is present. The most commonly known anaerobic processes are known as fermentation.  Most anaerobic processes start  out the same way as aerobic respiration, but they stop  partway through the pathway because the oxygen is not available for it to finish the aerobic respiration process, or they join with another molecule that is not oxygen as the final electron acceptor. Fermentation makes many fewer ATP and also releases byproducts of either lactic acid or alcohol, in most cases. Anaerobic processes can happen in the mitochondria or in the cytoplasm of the cell. Lactic acid fermentation is the type of anaerobic process humans undergo if there is a shortage of oxygen. For example, long distance runners experience a buildup of lactic acid in their muscles because they are not taking in enough oxygen to keep up with the demand of energy needed for the exercise. The lactic acid can even cause cramping and soreness in the muscles as time goes on. Alcoholic fermentation does not happen in humans. Yeast is a good example of an organism that undergoes alcoholic fermentation. The same process that goes on in the mitochondria during lactic acid fermentation also happens in alcoholic fermentation. The only difference is that the byproduct of alcoholic fermentation is ethyl alcohol. Alcoholic fermentation is important for the beer industry. Beer makers add yeast which will undergo alcoholic fermentation to add alcohol to the brew. Wine fermentation is also similar and provides the alcohol for the wine. Which is Better? Aerobic respiration is much more efficient at making ATP than anaerobic processes like fermentation. Without oxygen, the Krebs Cycle and the Electron Transport Chain in cellular respiration get backed up and will not work any longer. This forces the cell to undergo the much less efficient fermentation. While aerobic respiration can produce up to 36 ATP, the different types of fermentation  can only have a net gain of 2 ATP. Evolution and Respiration It is thought that the most ancient type of respiration is anaerobic. Since there was little to no oxygen present when the first eukaryotic cells evolved through endosymbiosis, they could only undergo anaerobic respiration or something similar to fermentation. This was not a problem, however, since those first cells were unicellular. Producing only 2 ATP at a time was enough to keep the single cell running. As multicellular eukaryotic organisms began to appear on Earth, the larger and more complex organisms needed to produce more energy. Through natural selection, organisms with more mitochondria that could undergo aerobic respiration survived and reproduced, passing on these favorable adaptations to their offspring. The more ancient versions could no longer keep up with the demand for ATP in the more complex organism and went extinct.

The count of monte cristo Essay Example | Topics and Well Written Essays - 750 words

The count of monte cristo - Essay Example The means of revenge and the end of the story are also different in the book and the film. The book reveals Edmond’s plan to pay back to those who falsely accused him, causing him to serve a jail term of 14 years in Chateau d’If. Danglars and Fernard Mondego had falsely witnessed against him, claiming that he was a Bonapartist traitor (Dumas 10). Villefort order the imprisonment of Edmond. However, Edmond escapes from jail. He purchases an island after discovering that the treasure of Monte Cristo was in it, and he becomes the Count. He then proceeds to execute his plan of revenge by using his intellectualism and great richness to gain the social status that wittily attracts the enemies. After the three men have taken the bait, he begins to take revenge on them. He uncovers their past sins, corruption, crimes, and secrets. They get humiliated to an extent of getting insane and even committing suicide. He manipulates Danglars stocks and financial status in the bond market. Edmond lets the whole world know how, during the Greek independence war, Fernard betray ed a close friend by the name Ali Pasha, a Janina monarch. He also unearths how Ferdinand subsequently sold Ali Pasha’s wife and daughter into the system of slavery. Additionally, Edmond uncovers the old affair between Danglar’s wife and Villefort that result in the birth of a boy child. He reveals how Villefort buried the child alive because he saw him being stubborn. However, Villefort’s enemy saved the child, named him Benedetto, and took care of him. Benedetto works as a steward of Edmond’s property. Edmond humiliated Villefort by exposing the identity of the boy and circumstances of his life. However, Edmond’s pursuit of revenge in the book does not make his love for friends and family to waiver. He buys all debts of Pierre Morrel to save him from a financial crisis. He accepts Dangler’s repentance, release him from prison, and allow him his small

ASDA Case Analysis Assignment Example | Topics and Well Written Essays - 500 words

ASDA Case Analysis - Assignment Example The company had acquired loans to facilitate its expansion and it was therefore necessary for the organization to develop new measures to ensure profitability. The management was unable to ensure that the new stores were profitable. Communication between employees and the management is a serious issue for any organization. There was a breakdown in communication between the management and lower level employees in the organization. The management structure in an organization can limit communication and ASDA had placed a structure that prohibited effective communication. 2. The organization faced serious management issues ranging from lack of motivation for workers to poor financial decisions. According to the motivational theory, employees can only perform when they are given flexibility and the chance to succeed. At ASDA, creativity from the employees was continuously repressed and they lacked the ambition to succeed in the work place. In addition, leadership theories such as transactional theory suggest that leadership is about focusing on the set goals and motivating employees to achieve these goals. At ASDA, these problems created a vacuum, which in turn brought about uncertainty. The financial crunch at the time and bad management were therefore responsible for the issues at ASDA. The goal setting theory states that organization should set goals. The management should therefore have set clear goals to avoid the issues. Strategies adopted by Hardman introduced a dictatorial culture in the organization that inhibited creativity from the employe es. 3. It was clear to Norman that the culture in the organization needed an overhaul so that it could accommodate all employees and attract new customers. In addition, the shareholders needed to trust the organization once more. To achieve this, it was important to change employee attitude at ASDA. This should have been