Contemporary Marketing Practice Essay Example | Topics and Well Written Essays - 2250 words

Contemporary Marketing Practice - Essay ExampleIt is common to intoxicate among the consumers that they atomic function 18 not subjects to marketing strategies. Most consumers never want to admit that advertisements have immense influence on their tastes and preferences as far as purchases are concerned. The researcher states that the concern on this essay is whether in reality this freedom is exercised or customers tastes are subject to marketers strategies. This understand involves the issues of advertisement in relation to increase of obesity in the society. The paper is generally a review of various literatures. In conducting the study, the researcher explored a number of books, magazines and website articles on the relationship between obesity and advertisements. To ensure that the ideas are not from the same school of thoughts, this study involved experts from diversified fields, among them being nutritionists, educators, critical analysts, scholars and healthcares provider s. bingle thing that was very common in all these sources is that adverts influences the decision making of the consumers, who tend to buy the products, despite their harmful effects on their bodies. The study move much information from previous studies, particularly from published online books. In conducting the study, the researcher also explored the advertisement strategies of some prominent companies such as Unilever, Coca-cola, Kraft Foods, PepsiCo, Nestle, universal Mills, Kellogg Co. and ConAgra Foods, all of which had one common feature - they all use a significant amount from their coffer in advertisements.